Branding in the COVID-19 Era - webinar

This class will focus on the concept of branding and highlight the various brand components. From well known industry leaders and niche players alike will be highlighted in respect to their COVID-19 response for their company, consumers and community at large.  Focus is on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty.  Additionally, key brand leaders who were born during past recessions and the great depression will be reviewed.