Why Your La Verne, CA Small Business Should Have an Email Newsletter

If you're a small business owner, you know how important it is to grow your customer base. One of the most effective ways to do this is by creating an email newsletter. Newsletters are a great way to keep your existing customers up-to-date on what's new with your business, as well as attract new customers. Below, the La Verne Chamber of Commerce takes a look at why newsletters can be so effective and how you can make yours stand out from the rest.

Why Newsletters Can Be Effective

One of the main reasons why newsletters can be so effective is because they're timely. When you send out a newsletter, your subscribers know that they're getting the latest information on what's going on with your business. This timeliness helps to keep your business on their minds, which means they're more likely to think of you when they need a product or service that you offer.

Another reason why newsletters can be effective is because they offer value. A good newsletter will provide its readers with valuable information that they can use in their everyday lives. For example, if you own a pet store, your newsletter could include tips on how to care for a new pet, or reviews of the latest pet products on the market. By providing value to your readers, you'll keep them coming back for more.

Format Your Newsletter

There are several ways that you can create your newsletter. The easiest is to use a template or newsletter software, as everything will come pre-formatted. You will just need to plug in your content, make a few design modifications, and you’re ready to go. However, some of those programs cost money.

If you have a little design experience and are comfortable designing the newsletter yourself, go for it! Create it in whichever program you’re comfortable with, and then convert it to a PDF. This file type is stable and accessible from all devices, which makes it ideal.  You can convert your document to a PDF file easily using a free online conversion tool, too. Simply drop in the file you’ve created, and the tool will automatically convert it into something that is ready to send.

Get More People to Read Your Newsletter

Of course, none of this matters if no one is reading your newsletter! So how do you get more people to read it? One way is to make sure that your subject line is engaging and captures attention. Be creative and try to stand out from the rest of the emails in their inbox. You could also consider offering a prize for subscribers who open and read your newsletter. Everyone loves winning something, so this is a great way to boost engagement.

Write an Effective Newsletter

So what goes into writing an effective newsletter? First and foremost, remember to keep it short and sweet - no one wants to read pages and pages of text! Get straight to the point and deliver the information that your subscribers need in an easily digestible format. Also, Rev Boss emphasizes the need for every newsletter to end with a call-to-action (CTA). This could be something as simple as inviting subscribers to check out your website or follow you on social media. No matter what your CTA, use action words and placement to bring a sense of urgency, like implementing a timeframe for a limited offer. You want something that will get your subscribers interested and taking action.

Use Data Visualization to Make Your Newsletter Even Better

If you're not careful, your newsletter can quickly become a dull and boring read. One way to avoid this is to use data visualization. Data visualization is a technique that allows you to present data in a way that is both informative and visually appealing. By using graphs, charts, and other visual elements, you can make your newsletter more engaging and easier to understand. In addition, data visualization can help you highlight key points and trends. As a result, using data visualization in your newsletter can help you improve communication with your readers.

Make Great Content

There are many reasons why small businesses need an email newsletter. Newsletters are timely, offer value, and are a great way to keep your business top-of-mind for existing and prospective customers alike. Start by choosing whether to invest in newsletter-creation software or design it yourself and use a PDF convertor to make it share-ready. When writing your newsletter, remember to keep it short and sweet, use images and data visualizations for appeal, and end with a call-to-action. By following these tips, you'll be well on your way to success!

Membership in the La Verne Chamber of Commerce offers invaluable benefits to entrepreneurs in our community. Join us today!